Men are still from Mars and Women from Venus, even shopping online

May 1, 2009 at 9:25 am | Posted in Web Design | 1 Comment
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I know that most men don’t like to shop.  There’s too many people, it’s too busy, there’s too much choice, there’s too little choice, the sales assistants don’t know the answers to questions, the sales assistants are too much in your face…  So, I thought, perhaps naively, that shopping online would be a better experience for men and they would shop just as much as women.  However, after reading the article “Men want it fast, Women want it All” by Jason Lee Miller on, it is not so different online as it is in the high street.  It is worth taking note of this kind of information by web designers and website owners.  The article seems to suggest shopping websites should be designed more towards women rather than men.  I wonder if that is true of “male oriented products” such as cars or razors?  Something to think about.

The article is at and it’s also worth reading the comments at the bottom of the page.


1 Comment

  1. Normally when I go shopping I know exactly what I want. The other half wants to look at everything in the store.

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